Qiddiya and MOONTON Games Expand Collaboration to Develop Mobile Legends Throughout the World
International game developer and publisher, MOONTON Games, and Qiddiya City, a global destination for entertainment, sports, and culture, have announced the extension of their partnership to bring an enhanced experience in Mobile Legends: Bang Bang (MLBB) tournaments to audiences around the world.
This extension further strengthens Qiddiya's commitment to helping grow the esports ecosystem of one of the world's most popular mobile games.
Qiddiya City will present online and offline activations at the M6 World Championship as the Global Presenting Partner, and the major MLBB Professional Leagues (MPLs), namely MPL MENA Season 5 and 6 and MPL Indonesia Season 13 and 14, as the Official Sponsor.
major events, namely MPL MENA Season 5 and 6 and MPL Indonesia Season 13 and 14, as Official Sponsor. The activations include Qiddiya Play of the Day, which identifies and revisits the best plays from any game through curated replays, and the Qiddiya Legends Award, which celebrates outstanding players and performances across MPL Indonesia and MPL MENA.
Expand Cooperation to Develop Mobile Legends: Bang Bang Worldwide
Through this partnership, Qiddiya and MOONTON will provide additional multi-level support to the MLBB competitive community in key local regions, further strengthening their commitment to building and growing a sustainable environment for athletes and fans in key regions around the world.
Adrian Cher, Esports Head of Business Development and Sales at MOONTON Games, said the strengthened partnership with Qiddiya strengthens Moonton's commitment to providing greater experiences to the global community.
“Based on our successful collaboration, this enhanced partnership will bring fans closer to their community than ever before. As the first international game publisher to partner with Qiddiya, we are grateful for their contribution to enhancing and enriching the entertainment landscape,” he said.
Mike Milanov, Chairman of the Qiddiya Gaming & Esports Advisory Board, said that the continued partnership with MOONTON Games and MLBB is a testament to the shared vision to grow the global gaming & esports community.
“We are proud to play a role in the continued success of MLBB, the regional MPL esports ecosystem, and M6. The goal is to enhance our products, initiatives, and experiences together to serve this passionate fan community,” he said firmly.
MLBB holds several positions among the most-watched esports events of all time; This esports game event reaches a new number of viewers with each iteration.
MPL Indonesia Season 13 became the most-watched MPL event in the world with 2,225,961 Peak Concurrent Viewers (PCV), according to esports analytics platform, Esports Charts.
In December 2023, Qiddiya City became the first Global Presenting Sponsor of the M5 World Championship which reached a historic peak concurrent viewership (PCU) of 5,067,106, becoming the 2nd most-watched esports event in 2023 and the 3rd most-watched esports match of all time.