Lamborghini enters esports: the Italian brand will become the main partner of DreamHack Dallas 2025
The Italian supercar manufacturer Lamborghini has officially announced its first full-scale cooperation in the gaming industry - the company has become the main partner of DreamHack Dallas 2025 festival. The event is organized by ESL FACEIT Group, one of the leaders in the esports events market.
As part of the agreement, Lamborghini will become the sole automotive partner of the event and will also become the title sponsor of IEM Dallas 2025, one of the main Counter-Strike 2 tournaments of the season. This step also marks the brand's official debut in mainstream gaming.
Lamborghini exposition: simulators, web3 activities, and NFT
Gaming fans who visit DreamHack Dallas will be able to visit the 300 m² Lamborghini stand. The company promises a “high-octane” zone with eSports competitions on racing simulators, NFT drops, and exclusive digital content.
Users will be able to earn unique web3 collectibles, interact with digital versions of Lamborghini cars, and take part in contests with branded prizes. This is part of the brand's large-scale campaign aimed at attracting a young digital audience.
Lamborghini is not a newcomer to esports
Although this is Lamborghini's first event in mainstream gaming, the brand has already made a name for itself in eSports motorsports. In 2022, the Italians founded their own simracing team to participate in the GT World Challenge Esports Championship, where experienced virtual pilots drive digital supercars.
IEM Dallas 2025 and DreamHack - what awaits us?
DreamHack Dallas 2025 festival will include eight esports tournaments, including:
Intel Extreme Masters Dallas 2025 (CS2)
Halo Championship Series
Call of Duty League
Chess competitions
StarCraft II tournament, which will be part of the selection for the Esports World Cup 2025 in Riyadh
Lamborghini will join such partners as Zenni, Kick, and DHL, adding to the list of major brands supporting the festival.
Are there any surprises on the horizon?
After the announcement, fans have already started discussing a possible prize for the MVP of IEM Dallas 2025. Although it has not been officially confirmed, Lamborghini as the title partner of the tournament can really prepare something special - from a branded supercar for the MVP to a high-profile presentation of a new CS2-style model.
