MPL Singapore welcomes McDonald's, JD Sports, and Rohto as partners for Season 8
The Mobile Legends: Bang Bang Professional League (MPL) Singapore unveiled their partner lineup for Season 8 after the league's best performance at an international level in three years. This season, the league welcomed two new partners: JD Sports and Rohto.
MPL Singapore welcomed the sneaker and sports fashion retailer as "Partner in Esports" and the multinational pharmaceutical corporation as the Official Partner. McDonald's Singapore also returns for a third season running, leading the way as the Presenting Sponsor.
Rohto joined the ranks as the Official Partner for MPL Singapore Season 8. With well-being products dedicated to alleviating digital eye strain for gamers, Rohto's latest campaign lets fans redeem Diamonds with every purchase of two Rohto Eye Drops. Additionally, two lucky fans will stand a chance to win a Secretlab Chair valued at SGD 679 each.
Linda Tan, Marketing Manager, Rohto Singapore, said:
“After three successful years of collaboration with MLBB, Rohto is thrilled to join MPL Singapore as the Official Partner. We are dedicated to enhancing the gaming experience for all MLBB and esports fans. Our Rohto Eye Drops, known for their refreshing cooling sensation, help alleviate dry eyes and support well-being after digital screen time. Available at all Watsons, Guardian, and Unity stores, our campaign with MPL Singapore strengthens our on-ground presence and delivers meaningful value to gamers across Singapore.”
As part of a regional partnership with MLBB Esports, global multichannel retailer JD Sports also joined MPL Singapore Season 8 as Partner in Esports. This first-time partnership will feature the launch of the "UP YOUR GAME" campaign, which bridges the worlds of fashion and esports by offering fans exclusive giveaways of gift cards and MLBB in-game Diamonds (the game's premium in-game currency), JD Sports’ products, and shopping rebates on JD Sports.
JD Sports said:
“JD always believes in the value of pushing boundaries and excelling to achieve new competitive heights. And MLBB is one of the largest and fastest growing communities, so it has always been of peak interest to JD to grow together with community. We believe every MLBB community member has potential to up their game, whether in or out of the gaming arena. With 'UP YOUR GAME', we hope to provide them the right opportunities to do just that.”
Following a successful MPL Singapore Season 6, McDonald's Singapore inked a one-year partnership across Seasons 7 and 8 as the league's Presenting Sponsor.
Dedicated to advancing the local esports and gaming scene, the collaboration during Season 8 will see engaging marketing activities and campaigns that fans will be lovin' throughout the season.
Fans of the iconic brand and MLBB will also be excited to spot the Golden Arches grace the battle map during MPL Singapore matches. Drina Chee, Senior Director, Marketing & Digital Customer Experience at McDonald’s Singapore, said:
“McDonald’s is excited to announce its third dynamic partnership with MLBB, featuring the Crispy Chicken McCrispy® at the heart of this exciting collaboration. Following the success of previous seasons, the Chicken McCrispy® continues to be a favourite among gamers, offering a delicious way to stay energised during intense gameplay.
The collaboration has already made a significant impact with the successful integration of Chicken McCrispy® in Seasons 6 and 7 of MLBB, where it played a key role in reaching out to the community. Both seasons saw the Chicken McCrispy® enhance the gaming experience and engage fans in new ways.
Stay tuned for what's next as we continue to strengthen this successful partnership and bring even more excitement to both the McDonald’s and MLBB communities! We’re looking forward to supporting the latest season of MPL Singapore. Through our continued partnership with MOONTON Games, our McDonald’s menu favourites go hand-in-hand with creating memorable moments for both McDonald’s and MPL Singapore fans.”
Jointly organised by MOONTON Games and Zenway Productions, the nation's only professional esports league returns for Season 8 following local champions NIP Flash , secured a top-four finish at the MLBB Mid-Season Cup (MSC) 2024, which was held in conjunction with the Esports World Cup (EWC) 2024 in Riyadh, Saudi Arabia.
Lee Jian Ming, Founder and Managing Director of Zenway Productions, said:
"McDonald's Singapore remains as the league's steadfast partner, and we're thrilled to welcome Rohto and JD Sports to the MPL Singapore Season 8 family. These partnerships highlight Singapore's burgeoning esports scene, and we're excited to witness another action-packed season. Defending local champions NIP Flash 's recent top-four finish at MSC 2024 demonstrates that Singapore has the potential to become a dominant force in professional MLBB esports scene. This is the vision that MPL Singapore has believed in since Day 1, and we're committed to working with our partners to support our local esports scene and esports athletes."
Daniel Chew, Head of Esports for Singapore at MOONTON Games, said:
"Singapore exceeded all expectations at the recent MSC 2024, outperforming all regions outside the Big Three MLBB powerhouses of Indonesia, Malaysia, and the Philippines. All eyes will be on Singapore for Season 8, as we have proven to be a small but mighty contender. This success is thanks in part to the support of McDonald's Singapore, along with newcomers JD Sport and Rohto, who are uplifting the esports community and driving Singapore's only professional esports league forward. An intense season is up ahead with our talented local players striving to emerge champions and represent Singapore at the M6 World Championship in Kuala Lumpur, Malaysia."
Singapore's best eight teams will attend MPL Singapore Season 8. They will aim for the lion's share of the SG$100,000 prize pool and the honour of representing the nation at the upcoming M6 World Championship in Kuala Lumpur, Malaysia. The winner would have a chance to make their country proud once again on the international stage and a slice of the US$1,000,000 prize pool.
The MPL Singapore Season 8's Regular Season will run from the September 7 to 24, with the playoffs taking place from October 11 to 13.
